When Tricia Fraser took her four children into a local modeling agency having one of them featured on a large billboard in a prominent position in SoHo was probably beyond her wildest dreams. The problem?
It was this billboard:
Due to the standard release form the mother sent, her daughter’s image was unwittingly sold to Life Always, a controversial anti-abortion organization. The billboard—which reads “The most dangerous place for an African-American is in the womb”—was featured in an effort to (get this) HONOR Black History Month.
In response to the P.R. shitstorm brewing, Lamar Advertising swiftly made the decision to pull the ad. Good call, Lamar.
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